Direct TV Strategic Plan Essay Example | Topics and Well Written Essays - 750 words

Direct TV Strategic Plan - Essay ExampleCustomers affiliated to the internet stool access the companys library, restart, and rewind shows and besides engage interactive TV programs that provide real cadence information (DirecTV, 2013).The companys advanced entertainment volition involve an expanded capabilities. The company will provide streaming run outside the home with over 50 on-demand channels (DirecTV, 2013). Customers receive an meliorate recitationr interface that unifies essay across multiple screens. This interface is achievable through smart search capabilities across all platforms including mobile devices, tablets and set-top boxes (DirecTV, 2013). A global viewing history will ensure that subscribers can switch from one device to another and continue a previously paused program.The companys dodge to transform subscriber experience will involve improving workforce and service quality engagement. Generating and examination of new ideas lead to improvements in prod ucts and procedures (DirecTV, 2013). A simplified customer interaction and increased subscriber self-service capability will increase productivity by reducing customer contact rates. Customers will also receive bundled broadband, video, and telephone services to improve customer convenience and cut costs (DirecTV, 2013). Providing a trustworthy pricing and enhanced productivity improves the customer experience and also the companys profitability increases.The use of market growth and market portion in developing strategies is crucial to our expansion. Suttle (2015) states that a companys method of development is contingent upon its competition and financial situation. DirecTV currently has a little market share and especially in the private businesses. A firms market share is useful in determining the companys strategy such as developing integrated bundling services and improving customer services like billing and packaging (DirecTV, 2013). A